Takeover

[Fulham Fallout]

The club sits in one of the most deprived / lowest income areas in the country, raising season ticket prices is not going to encourage local people to attend.

I would've thought Sunderland and especially Middlesbro' are pretty close in those terms and yet they have some of the highest cost season tickets.

If owners want to price out local working class people then it’s an option. Why they’d want to make it cost prohibitive for local people with very little real gain in finance is a question I would ask.

Sunderland's average home gate is 42000, the highest in the division, Middlesbro' over 27000. It doesn't seem to put them off or are their fans simply more committed?

They are areas without any other teams around them. We are competing for new fans with Villa and Wolves on our doorstep if you raise prices too high they will think feck it I will go and watch teams in the Prem instead. If raising season ticket prices is the answer to our financial problems then we are fecked. Keeping them low has meant we have turned the corner I believe in the average age of our support, I could be wrong but I think that is the case.

Sunderland is the same distance to Newcastle, as we are to the dingles. I doubt Sunderland fans have gone to watch Newcastle instead.

Our income needs to increase and our expenditure decrease. That's it in a nutshell Derek.