Takeover

[Fulham Fallout]

My tongue was firmly in my cheek when I wrote my post.

Although, I did know our tickets were cheap in comparison to other Champ teams, but I didn't realise we were the 3rd cheapest.  Shirley that is one area of possibility the new owners will look at to increase revenue.

You will notice a correlation between the price of the tickets and league positions.

https://www.statista.com/statistics/4733...on-ticket/

I knew, but couldn't resist

I was surprised that the STs are as 'cheap' as they are too. I thought they were around £420 already...

Arf.

Joking aside, I would be amazed if the new owners haven't already looked at pricing and where our pricing sits in relation to other teams. 

The club only has to extract the postcodes for ST holders and fans who buy match day tickets and create "heat maps" of the country, to visually show the locations of supporters.  

What we need, is the poster on here who kept stating the club needs to use "clever marketing", but never expanded nor gave examples when I asked each time when he used the term.

[Bob Fossil]

Is the Klaxon still going?

[waffle]

Perhaps we could have ST prices based on postcodes, or to make it easier, Council Tax bands.

[NewWanker]

My tongue was firmly in my cheek when I wrote my post.

Although, I did know our tickets were cheap in comparison to other Champ teams, but I didn't realise we were the 3rd cheapest.  Shirley that is one area of possibility the new owners will look at to increase revenue.

You will notice a correlation between the price of the tickets and league positions.

https://www.statista.com/statistics/4733...on-ticket/

I knew, but couldn't resist

I was surprised that the STs are as 'cheap' as they are too. I thought they were around £420 already...

Arf.

Joking aside, I would be amazed if the new owners haven't already looked at pricing and where our pricing sits in relation to other teams. 

The club only has to extract the postcodes for ST holders and fans who buy match day tickets and create "heat maps" of the country, to visually show the locations of supporters.  

What we need, is the poster on here who kept stating the club needs to use "clever marketing", but never expanded nor gave examples when I asked each time when he used the term.

The sensible option is to buy a list of names off the most MCW product sellers around and cross reference that with the ST database.... I dunno, things like EV cars, Ninja products, BBQ 'wood', Pizza ovens, D3 triple squared clothes, whisky that costs over £30 a bottle, and that sort of stuff. Where someone lives can be misleading... this way would be far more accurate

[Derek Hardballs]

That’s partly accurate. However, if we can increase are revenues in areas like sponsorship and stadium naming rights (generated through the new owners brand / reach) then we can offset.

Is Adam the new Bannan?

---

And not forgetting substantially increasing ST and match ticket prices.  I knew you’d like that idea

By substantially, you mean around 50%? Currently let's say we're doing 21k at an average of £380 (which obviously we're not), that's circa £8m, raising them to around £550 average and assuming the same sales figures only gets you around £3m -£4m extra and you're then assuming that all of the 21k would renew, which I suspect wouldn't happen. You'd probably drop 3 - 4 k in sales (so you're looking around an extra 1-2m, but now you've potentially lost 3-4k of your fans)... pretty much negating any extra income that the increase would have bought...

increasing a modest amount say £50 (so an average around £430), you'll probably lose a few, but the increase will bring in just shy of an extra 1m.... so let's say you put off 500 people, that kind of level of increase is probably far more sensible.

It's not just headline ticket prices that matter, think of an extra 3/4k people now no longer buying merchandise and watery piss beer and microwaved pies...

Then again, I don't have any financial qualifications, I just think putting fans off this day in age, for a negligible benefit is crazy.

Hopefully it didn't go over your head though...

Happy New one.

My tongue was firmly in my cheek when I wrote my post.

Although, I did know our tickets were cheap in comparison to other Champ teams, but I didn't realise we were the 3rd cheapest.  Shirley that is one area of possibility the new owners will look at to increase revenue.

https://www.statista.com/statistics/4733...on-ticket/

The club sits in one of the most deprived / lowest income areas in the country, raising season ticket prices is not going to encourage local people to attend.

Do you live in B71 or anywhere near Derek?  Going off this dumP, a lot of the supporters live well away from B71. The club can easily work where the bulk of their fanbase live, from the data they currently hold.

This site as we saw recently is not representative of the overall fanbase and never has been, mcw aots. I think most of our support comes from the local area and ignoring over a quarter of a million people on your doorstep whilst trying target people in say leafy Hagley, Sutton Coldfield etc is not a sustainable business model. Relying on season ticket sales is daft in general given almost all of our success for the past two decades has been due to TV money. 

The only business model realistically we can follow without investment in the first team that doesn’t weaken us for the next season or two/three is Brentford but that will still require a lot of money spent in the scouting, data analysis, youth set-up,  sports science and medical facilities.

---

My tongue was firmly in my cheek when I wrote my post.

Although, I did know our tickets were cheap in comparison to other Champ teams, but I didn't realise we were the 3rd cheapest.  Shirley that is one area of possibility the new owners will look at to increase revenue.

You will notice a correlation between the price of the tickets and league positions.

https://www.statista.com/statistics/4733...on-ticket/

I knew, but couldn't resist

I was surprised that the STs are as 'cheap' as they are too. I thought they were around £420 already...

Arf.

Joking aside, I would be amazed if the new owners haven't already looked at pricing and where our pricing sits in relation to other teams. 

The club only has to extract the postcodes for ST holders and fans who buy match day tickets and create "heat maps" of the country, to visually show the locations of supporters.  

What we need, is the poster on here who kept stating the club needs to use "clever marketing", but never expanded nor gave examples when I asked each time when he used the term.

Clever marketing guy also argued Man City didnt buy their success… he got very angry very quickly if anyone questioned him if I remember correctly.

[Brentbaggie]

The only thing a Takeover will do is give stability. It's 3-5 years to cleanse our FFP, unless we go up

That’s partly accurate. However, if we can increase are revenues in areas like sponsorship and stadium naming rights (generated through the new owners brand / reach) then we can offset.

Is Adam the new Bannan?

---

That’s partly accurate. However, if we can increase are revenues in areas like sponsorship and stadium naming rights (generated through the new owners brand / reach) then we can offset.

And not forgetting substantially increasing ST and match ticket prices.  I knew you’d like that idea

By substantially, you mean around 50%? Currently let's say we're doing 21k at an average of £380 (which obviously we're not), that's circa £8m, raising them to around £550 average and assuming the same sales figures only gets you around £3m -£4m extra and you're then assuming that all of the 21k would renew, which I suspect wouldn't happen. You'd probably drop 3 - 4 k in sales (so you're looking around an extra 1-2m, but now you've potentially lost 3-4k of your fans)... pretty much negating any extra income that the increase would have bought...

increasing a modest amount say £50 (so an average around £430), you'll probably lose a few, but the increase will bring in just shy of an extra 1m.... so let's say you put off 500 people, that kind of level of increase is probably far more sensible.

It's not just headline ticket prices that matter, think of an extra 3/4k people now no longer buying merchandise and watery piss beer and microwaved pies...

Then again, I don't have any financial qualifications, I just think putting fans off this day in age, for a negligible benefit is crazy.

Hopefully it didn't go over your head though...

Happy New one.

My tongue was firmly in my cheek when I wrote my post.

Although, I did know our tickets were cheap in comparison to other Champ teams, but I didn't realise we were the 3rd cheapest.  Shirley that is one area of possibility the new owners will look at to increase revenue.

https://www.statista.com/statistics/4733...on-ticket/

The club sits in one of the most deprived / lowest income areas in the country, raising season ticket prices is not going to encourage local people to attend.

I would've thought Sunderland and especially Middlesbro' are pretty close in those terms and yet they have some of the highest cost season tickets.

[Derek Hardballs]

That’s partly accurate. However, if we can increase are revenues in areas like sponsorship and stadium naming rights (generated through the new owners brand / reach) then we can offset.

Is Adam the new Bannan?

---

And not forgetting substantially increasing ST and match ticket prices.  I knew you’d like that idea

By substantially, you mean around 50%? Currently let's say we're doing 21k at an average of £380 (which obviously we're not), that's circa £8m, raising them to around £550 average and assuming the same sales figures only gets you around £3m -£4m extra and you're then assuming that all of the 21k would renew, which I suspect wouldn't happen. You'd probably drop 3 - 4 k in sales (so you're looking around an extra 1-2m, but now you've potentially lost 3-4k of your fans)... pretty much negating any extra income that the increase would have bought...

increasing a modest amount say £50 (so an average around £430), you'll probably lose a few, but the increase will bring in just shy of an extra 1m.... so let's say you put off 500 people, that kind of level of increase is probably far more sensible.

It's not just headline ticket prices that matter, think of an extra 3/4k people now no longer buying merchandise and watery piss beer and microwaved pies...

Then again, I don't have any financial qualifications, I just think putting fans off this day in age, for a negligible benefit is crazy.

Hopefully it didn't go over your head though...

Happy New one.

My tongue was firmly in my cheek when I wrote my post.

Although, I did know our tickets were cheap in comparison to other Champ teams, but I didn't realise we were the 3rd cheapest.  Shirley that is one area of possibility the new owners will look at to increase revenue.

https://www.statista.com/statistics/4733...on-ticket/

The club sits in one of the most deprived / lowest income areas in the country, raising season ticket prices is not going to encourage local people to attend.

I would've thought Sunderland and especially Middlesbro' are pretty close in those terms and yet they have some of the highest cost season tickets.

If owners want to price out local working class people then it’s an option. Why they’d want to make it cost prohibitive for local people with very little real gain in finance is a question I would ask.

[Mr vertical]

I'm feeling much better now the klaxon has sounded. Not sure about ST prices though - I'll wait and see who the owners are before I speculate too much. There are many ways to raise revenue. Maybe a Baggie sitcom based on here could be as lucrative as the Ryan Reynolds vehicle - Welcome To The Idiot Magnet if ypou will.

[Brentbaggie]

Is Adam the new Bannan?

---

By substantially, you mean around 50%? Currently let's say we're doing 21k at an average of £380 (which obviously we're not), that's circa £8m, raising them to around £550 average and assuming the same sales figures only gets you around £3m -£4m extra and you're then assuming that all of the 21k would renew, which I suspect wouldn't happen. You'd probably drop 3 - 4 k in sales (so you're looking around an extra 1-2m, but now you've potentially lost 3-4k of your fans)... pretty much negating any extra income that the increase would have bought...

increasing a modest amount say £50 (so an average around £430), you'll probably lose a few, but the increase will bring in just shy of an extra 1m.... so let's say you put off 500 people, that kind of level of increase is probably far more sensible.

It's not just headline ticket prices that matter, think of an extra 3/4k people now no longer buying merchandise and watery piss beer and microwaved pies...

Then again, I don't have any financial qualifications, I just think putting fans off this day in age, for a negligible benefit is crazy.

Hopefully it didn't go over your head though...

Happy New one.

My tongue was firmly in my cheek when I wrote my post.

Although, I did know our tickets were cheap in comparison to other Champ teams, but I didn't realise we were the 3rd cheapest.  Shirley that is one area of possibility the new owners will look at to increase revenue.

https://www.statista.com/statistics/4733...on-ticket/

The club sits in one of the most deprived / lowest income areas in the country, raising season ticket prices is not going to encourage local people to attend.

I would've thought Sunderland and especially Middlesbro' are pretty close in those terms and yet they have some of the highest cost season tickets.

If owners want to price out local working class people then it’s an option. Why they’d want to make it cost prohibitive for local people with very little real gain in finance is a question I would ask.

Sunderland's average home gate is 42000, the highest in the division, Middlesbro' over 27000. It doesn't seem to put them off or are their fans simply more committed?

[Derek Hardballs]

My tongue was firmly in my cheek when I wrote my post.

Although, I did know our tickets were cheap in comparison to other Champ teams, but I didn't realise we were the 3rd cheapest.  Shirley that is one area of possibility the new owners will look at to increase revenue.

https://www.statista.com/statistics/4733...on-ticket/

The club sits in one of the most deprived / lowest income areas in the country, raising season ticket prices is not going to encourage local people to attend.

I would've thought Sunderland and especially Middlesbro' are pretty close in those terms and yet they have some of the highest cost season tickets.

If owners want to price out local working class people then it’s an option. Why they’d want to make it cost prohibitive for local people with very little real gain in finance is a question I would ask.

Sunderland's average home gate is 42000, the highest in the division, Middlesbro' over 27000. It doesn't seem to put them off or are their fans simply more committed?

They are areas without any other teams around them. We are competing for new fans with Villa and Wolves on our doorstep if you raise prices too high they will think feck it I will go and watch teams in the Prem instead. If raising season ticket prices is the answer to our financial problems then we are fecked. Keeping them low has meant we have turned the corner I believe in the average age of our support, I could be wrong but I think that is the case.