Gaming clique

[SausEggBaton]

Anyone else becoming increasingly fed up with the lack of new IP's and the saturated remake market. Developers aren't as creative anymore.

I think I know what your asking, so let me try and answer. The problem unfortunately is down to cost, time and saleable product.

1. Developers working with already created content (baselayers, mapping, engines if you will) is cheaper than asking a development team to build whole new designs and constructs.

2. It takes more time to develop new content and designs, than edit / repurpose already avaible designs and constructs.

3. Players keep buying GOW / Assassin's Creed / Halo - why would studios / publishers change a working game engine and playing model that works?

The question I suppose should be, how can developers become more creative - consider gaming narrative has become very singular (i.e. you play online COD in your bedroom with Baldrick56 from Arkansas)? Can AI be used to be creative?